Stay Covered Harlem Campaign
In collaboration with The Additive Agency, we designed and developed a digital campaign for The Harlem’s Children Zone and their community response to COVID-19. Our goal was to expand the campaign to a digital experience by encouraging the community of Harlem to stop the spread of COVID-19 by staying home, keeping a distance and wearing masks. #staycoveredharlem
– Email Templates
– Facebook content
– Instagram content
– Creative Direction
– UX Strategy
– Web Design
– Content Creation
Digital content running in multiple channels
We developed a series of videos for multiple social channels in different formats. From YouTube content to Facebook Instagram action-based micro pieces of content, the campaign ran across the Harlem Children’s Zone channels.
The site contains a series of messages to the residents of Harlem to keep them informed of the current events with advice, tools and resources on how to navigate the pandemic as a community.
A call to action
We encouraged the Harlem community to take a photo wearing a mask and post in social channels with the hashtag #staycoveredharlem. The site also provided downloadable toolkits and content to upload to their channels.
CREATIVE AND UX STRATEGY
Given the nature of the digital campaign, and the synergy with Instagram, Twitter, and Facebook, we developed a mobile-first approach to ensure the site was responsive and adaptable to multiple screen sizes.