Connecting with Millennial Moms
Our team developed modern and culturally-relevant content and web platforms to expand the reach of a classic and iconic brand. Using a multi-platform approach to connect with millennial moms through parenting and brand content (including partnerships with the United Nations and Nick Jr.), this content drove record social engagement.
– New website templates
– Facebook content
– Instagram content
– Creative Direction
– UX Strategy
– Art Direction
– Web Design
– Content Creation
Thomas & Friends and the United Nations
The United Nations and Mattel launched a collaboration to introduce the Sustainable Development Goals to preschool audiences through the animated children’s series Thomas & Friends™.
Our team developed parent-targeted social content as well as a dedicated micro-site, both designed to help parents around the world teach their children about sustainability and begin meaningful conversations about it at home.
The site contains an overview each of the UN’s Sustainable Development Goals, as well as early childhood educational videos, parent tips, and interactive activities.
With a focus on relatable parenting content for millennial moms, our creative approach extended the brand’s reach through always-on social content, DIY videos (including preschool and birthday content), and parenting humor memes.
Celebrating an iconic brand
With a series of DIY videos–birthday cakes, preschool crafts, Halloween costumes–the content deepened super-fans’ connections with a beloved character. Whether it was a birthday party Thomas cupcake cake or a DIY Thomas Minis clock, these easy and creative projects gave followers a new way to celebrate and connect with Thomas, driving unprecedented social growth.
The content was posted on Thomas’s and Nick Junior’s social channels.